Finally Google Page rank Updated

Is there any Google Page Rank update? Recently On 6th December 2013, we received a news from the web that Google has updated the Page Rank.
I didn't see any PR update on my websites... did you check your websites?

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How to Measure Success through Social Media Marketing

Twitter, Google+, YouTube, Facebook, and MySpace are the best campaigns of social media these days when it comes to land visitors to your site.

Measuring the ROI of social media marketing is quite impossible for most companies. According to Direct Market Association, investing one dollar on direct response campaign can typically make 10 dollars or more. This is quite possible because they have been watching the statistics of their transactions via direct television response, direct mail, paid search and several campaigns. If you are a newcomer in the world of social media or SEO, there are three categories of social media metrics make calculating ROI of social media promotions simple:

Quantitative Metrics: In these metrics, you can be overwhelmed because of several numbers and intensive data in it. Hence, you have to pick the key of metrics related to your business and which includes demographics, total views of page, followers, frequency, bounce rates and the time length of visit.

Qualitative Metrics: These metrics contain subjective or emotional elements. For example, if 70% of the users mention any product of your business as "cheap", the balanced 30% of them would call it as "inexpensive". The meaning of both is same. But this qualitative metric strongly effects on your business. There are only few companies which analyze their data with qualitative metrics online to offer their products.

ROI Metrics: Social media is a great platform to go social and advertise products and services and it must be the idea for the attainment of ROI. Most organizations apply podium of social media in order to make money. But it is important to keep an eye on your website for tracking percentage of visitors to be changed into customers. Hence, you can measure the social networking efficiency with ROI campaign.

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Google updates new navigation in Webmaster Tool

Today i found that Google has updated the navigation within Webmaster Tools and added some new features also to make it frequently and easier to access. Mariya Moeva, Google Webmaster Trends Analyst' said, "The new navigation was redesigned and structured to be in the order of "the stages of search".... Read the full Article at http://searchengineland.com/google-webmaster-tools-restructures-navigation-adds-search-appearance-overlay-165576

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Matt Cutts Confirms Google’s Panda Dance Every Month

Google's Panda Dance on the Way!!
Google's Head of the Web Spam, Matt Cutts confirm that Google Panda rolls out monthly over 10 days or so in a month. He confirms this at SMX Advanced. In a discussion with Search Engine Land he told that Google will update this Panda algorithm monthly.

Read the full story at http://searchengineland.com/googles-panda-dance-matt-cutts-confirms-panda-rolls-out-monthly-over-10-of-30-days-162950

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How to Increase Website Rankings via SEO by keyword research?

If you use your keywords in proper way, your website not only get high rankings but the visits in your website will be increased. With using appropriate keywords on your website, people not only get you and make you popular but they also find convenience to use your products. Here are the tips to increase page ranks with keyword research.

Understand the keywords : The keywords are nothing more than words or phrases used widely by web surfers to find relevant information from the search engines. The SEO ranking of website can greatly be improved by knowing the value of keywords.

Pick the keywords related to your site and widely used : Apart from the content of your website, the keyword density is also considered by SEO. You can easily know about your relevant keyword like number of times the specific keyword is searched from Google Adwords.

Pick beneficial keywords : You can get a huge traffic with profitable keywords with higher conversion rates.

Eliminate competition : Keep looking at your profitable keyword but eliminate those keywords which have higher competition because they can hardly increase your website’s page rank. Make sure the keywords are from your profitable keywords listing.

Add keywords at the beginning and end of your articles and make sure to include these keywords on your page titles, tags and other valued contents of webpage. When it comes to name images, you can also keep these keywords in mind.

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Online Reputation Management

What is Online Reputation Management (ORM) in SEO and how it can help you?

If you have leaned from high school, you may probably have learned that your reputation is in your own hands and it is elastic and changes with time. And this works almost same for businesses as you can shape your own reputation with the online presence. In this way, the online reputation management (ORM) works seamlessly with the marketing program in the context of search engine. If you push negative listings on the front page of search engines such as Bing, Yahoo and Google, the ORM damages your commentary from others. When it comes to gain great reputation, online reputation management helps with its tools.

Google Alerts : Probably, Google Alerts is considered to be well-known and easiest tool of reputation management. Simply, you have to include what you want to track on the term such as your company name, and you will get email alerts on your inbox which will tell you where and when this term was used. Though it doesn’t analyze anything for you, but it informs you properly about the facts.

Social Mention : This tool sends alerts about all keywords related to your business and this is the best part of this tool. This tool is also used to analyze where your brand name is used and how important it is.

Whos Talking : Just like SocialMention, this tool also alerts about the keywords and brand as where they are mentioned. But with this tool, you can also see the mentions on almost all accounts of social media along with images and videos.

Alterian : Tons of data and information are offered by this tool. You can also know about the views of people on different countries about your company also in different languages and from different demographics. Simply speaking, you can know everything about your online reputation.

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Why Quality Content is More Important for a Website?

There are many reasons to use quality contents as the way of online marketing for a website. First of all, quality content is capable to engage readers. Next up, quality content can boost up traffic and page ranks on your site. And last, this is the quality content which increases links. Here are the reasons why content is important for a site in brief:

Engaging readers: Entertainment, information and enticement are the three things to consider in making quality content for your site. You also have to include the keywords related to your site in your article. Content should be natural and not to be overloaded with keywords. Your content should be targeted on the reader. When high quality and well-written content can increase the value of your site, poor-quality content can ruin the value of your site by decreasing rankings.

Increase traffic and rankings: With having the relevant keywords in the article, the search engine automatically optimizes the content. As a result, it will receive high traffic and rankings for your site. And the site gains strong potential of visibility to the surfers. On the contrary, search engine penalizes black-hat or gray-hat contents.

Increase trust: The informative and credible contents can show the people about what you are telling about. In fact, customers can easily be convinced by quality contents in that way.

You can include custom contents and add information through:

• Online articles
• Blogs
• Checklists
• ‘How-to” Articles
• Product descriptions and reviews
• Resource
• Industry Updates

Statistics show the power and importance of contents

• 80% of the business decisions are made by studying articles, not advertisement.
• 90% of the customers believe on contents. 78% of the organizations maintain strong customer relationships with custom contents.
• With quality contents, 60% of the trust made to attract customers.

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Importance of Search Engine Optimization for Website Productivity

Search Engine Optimization (SEO)

If you don’t know about SEO, just keep in mind that Search Engine Optimization is a technique of products and service marketing and to build traffic of website. In fact, SEO or Search Engine Optimization is a science which works on the internet to increase the productivity of your website. With SEO, you can get your web contents more attractive, reliable and more visible to indexing and crawling robots of the search engines.

Importance of Search Engine Optimization (SEO)

Obviously, you cannot get millions of ratings for your website only with SEO. But there is no efficient way in the world to get traffic than SEO. Why we are saying this? Take a look on these points:

• SEO makes more money for you: If you are a publisher who uses PPC campaigns or any affiliate programs, you may know that the faster way to improve traffic is by placing ads on the search engines with which you can get more clicks.
• Helps you develop community: With using the methods of SEO, you can make your portal a community where many people can come and buy the services or products from you.
• More followers, fans and RSS feeds: With publishing the SEO articles on the web, the credibility of your website also improves as a sign of popularity. It means, your website will get more Twitter followers, more Facebook fans and more RSS feeds. In short, you can gain robust power of social networking because SEO lets people know about the useful products and services are available from your website.

In conclusion, SEO is not truly be said the cost. In fact, it is the investment that can give you promising and more valuable returns. In addition, SEO becomes the most important aspect for online marketing and it eventually came into limelight with the image of Sales Rockstar.

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How to Select SEO Keywords for a Website?

Gone are the days when you need loads of keywords for increasing the rankings on your website. Above all, it is compulsory these days to provide quality. You can increase your site ranks with adding appropriate keywords. Adding correct keywords is not all about boosting traffic, but it is also the subject to allow right people to visit your site. If the keywords you have selected are not right, you may get lots of visitors on your site. But most of them are not interested in your business. In this way, you have to conduct research in order to choose the right keyword to get more relevant people and higher traffic.

So, how to select the right SEO keywords? Here is the solution!

First thing first, look out the targeted market and select keywords which are more interested. Concentrate on valuable phrases when it comes to Search Engine Marketing. Basically, the making of keywords starts with the question "you are selling what?" Suppose your business is to sell dog food. The two words "dog" and "food" are poor when they kept individually.

The next most important thing you can do is visiting the website of your competitor and you can get the idea of keywords they are using. It could be a best start for your own keywords selection. You can easily research your potential keywords that will helpful to improve traffic and get relevant visitors in your site.

You can also look up SERP ranking for your own website. In this way, you can know where you can rank on Google. And you may rank well with few terms on the search engine. This is also good if you are not doing this. You can get the idea about what you can do better in order to get the rankings.

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Streamline your Best SEO Process

Now a days Every business want their online presence and higher rankings in search engines. And to do this they need to follow best SEO (search engine optimization) process from Top SEO Company.

Every professional has their own way of doing SEO and streamlining your SEO process will make your strategies to run successfully. Here are some tips that we follow :

Initialize your SEO Services

Define a complete list of SEO Services that you offer to a client. Firstly know what the major services your clients need from you. Understanding of Client requirement is more important to satisfy your client.

Initial Website Analysis and Strategies

Start your website analysis process and make a perfact SEO strategies to achieve your target result. Initial website optimization process should be to analyze the market competition. You must know what your competitors are doing so that you can make a better SEO Strategies for your project.

Business Oriented Keyword Research Analysis

Targeted keywords play a vital role to make your online business successful. Targeted keywords must be website' business related as business oriented keywords help you to get good leads and targeted online traffic as well.

Proper SEO Plan
After Analysis your competitors and keywords research you must create a perfect SEO plan to implement your SEO process. Proper SEO Business plan must have perfact projection of your SEO Strategy, Business genrated keywords, targeted online traffic, projection of business Leads, and SERP Rankings. The strategies must be focus on improving your website online business and visibility in SERPs.

Prepare SEO Checklist

After making your SEO business plan, you must create a SEO checklist to implement to the website. SEO Checklist is basically a checklist of SEO points that you will implements in the website. SEO checklist must have every On page SEO check points and even small points of SEO so that you can implement perfact SEO optimization.

SEO Reporting and Monitering

Preparing SEO reports for your client is really good practice  Your SEO report tell the client about your SEO work strategies and quality of your work. Approach your client with an attractive SEO Report throughout the project will increase the trust and build a good relationship with your client.

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