How to Measure Success through Social Media Marketing

Twitter, Google+, YouTube, Facebook, and MySpace are the best campaigns of social media these days when it comes to land visitors to your site.

Measuring the ROI of social media marketing is quite impossible for most companies. According to Direct Market Association, investing one dollar on direct response campaign can typically make 10 dollars or more. This is quite possible because they have been watching the statistics of their transactions via direct television response, direct mail, paid search and several campaigns. If you are a newcomer in the world of social media or SEO, there are three categories of social media metrics make calculating ROI of social media promotions simple:

Quantitative Metrics: In these metrics, you can be overwhelmed because of several numbers and intensive data in it. Hence, you have to pick the key of metrics related to your business and which includes demographics, total views of page, followers, frequency, bounce rates and the time length of visit.

Qualitative Metrics: These metrics contain subjective or emotional elements. For example, if 70% of the users mention any product of your business as "cheap", the balanced 30% of them would call it as "inexpensive". The meaning of both is same. But this qualitative metric strongly effects on your business. There are only few companies which analyze their data with qualitative metrics online to offer their products.

ROI Metrics: Social media is a great platform to go social and advertise products and services and it must be the idea for the attainment of ROI. Most organizations apply podium of social media in order to make money. But it is important to keep an eye on your website for tracking percentage of visitors to be changed into customers. Hence, you can measure the social networking efficiency with ROI campaign.