There are many reasons to use quality contents as the way of online marketing for a website. First of all, quality content is capable to engage readers. Next up, quality content can boost up traffic and page ranks on your site. And last, this is the quality content which increases links. Here are the reasons why content is important for a site in brief:
Engaging readers: Entertainment, information and enticement are the three things to consider in making quality content for your site. You also have to include the keywords related to your site in your article. Content should be natural and not to be overloaded with keywords. Your content should be targeted on the reader. When high quality and well-written content can increase the value of your site, poor-quality content can ruin the value of your site by decreasing rankings.
Increase traffic and rankings: With having the relevant keywords in the article, the search engine automatically optimizes the content. As a result, it will receive high traffic and rankings for your site. And the site gains strong potential of visibility to the surfers. On the contrary, search engine penalizes black-hat or gray-hat contents.
Increase trust: The informative and credible contents can show the people about what you are telling about. In fact, customers can easily be convinced by quality contents in that way.
You can include custom contents and add information through:
- Online articles
- Blogs
- Checklists
- ‘How-to” Articles
- Product descriptions and reviews
- Resource
- Industry Updates
Statistics show the power and importance of contents
- 80% of the business decisions are made by studying articles, not advertisement.
- 90% of the customers believe on contents. 78% of the organizations maintain strong customer relationships with custom contents.
- With quality contents, 60% of the trust made to attract customers.
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